Team ECOCEAN
Dr Brad Norman AM
Founder and Lead Scientist
Dr Brad Norman is a marine scientist and conservationist who has been researching whale sharks for more than 30 years. He founded ECOCEAN and pioneered the use of photo-identification to recognise individual whale sharks from their unique spot patterns, an approach that grew into a global citizen-science program and online database (now called Sharkbook: Wildbook for Whale Sharks).
Brad’s research has contributed to a better understanding of whale shark populations, movements and human interactions, while his conservation work has helped strengthen protection for the species in Australia and internationally. His contributions have been recognised with a Rolex Award for Enterprise, as a National Geographic Emerging Explorer, and through his appointment as a Member of the Order of Australia (AM) for services to marine conservation.
When he’s not swimming with whale sharks, Brad enjoys spending time on the family property with his horses and watching the West Coast Eagles win a few games a year.
Dr Samantha Reynolds
Research Scientist
Dr Samantha Reynolds is a marine scientist whose research focuses on understanding and reducing human impacts on whale sharks. Working with ECOCEAN since 2012, she has investigated how activities such as wildlife tourism, vessel interactions and other human pressures can influence whale shark behaviour and ecology.
Sam combines field research with technologies including drones and high-resolution biologging to detect and measure these impacts, with the aim of providing the science needed to improve management and ensure interactions with whale sharks are as sustainable and minimally-invasive as possible.
Apart from swimming with whale sharks, Sam’s favourite pastimes include reading a good book, beachcombing, and looking after her native plants and herb garden.
Sonny Lewis
Technical Officer
Sonny Lewis has worked with ECOCEAN since 2018 and brings a valuable combination of marine field experience, technical expertise and practical skills to our research programs. A qualified tradesman, Divemaster and Coxswain, Sonny supports field operations and develops and fabricates specialised research equipment, including our whale shark satellite-tag attachment systems.
Sonny holds a Bachelor of Science in Marine Biology and is currently completing an Honours degree in Environmental and Conservation Sciences, with a focus on developing practical technology for wildlife research. Outside of research, he enjoys spending time outdoors, particularly paddleboarding and mountain biking.
Adam Moir
Financial Officer
Adam Moir brings his extensive financial and business experience to ECOCEAN. Since 2018 he has
provided advice and support across ECOCEAN’s financial management, budgeting and business
operations, helping ensure our research and conservation programs are effectively managed.
He owns and runs 3 Islands Whale Shark Dive in Exmouth and is a qualified Divemaster and Coxswain.
With many years of experience in and on the water, Adam also provides practical support to
ECOCEAN’s field research programs.
When he’s not helping out ECOCEAN, Adam lends his expertise
to other conservation causes and enjoys playing music and performing at venues in the Ningaloo
area.